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18 January 2005

Radio Tours bring cheer to the heartlands

It seems that radio is becoming the next big thing for businesses to do effective, cost-efficient marketing. Here is another story of radio marketing.

A particular Chinese local radio station was inviting its listeners to call in to put their names down for a Chinese New Year Goodies Shopping Tour. The radio station had apparently tied up with a local Chinese medicinal Hall who will give the listeners a $6 discount off their final purchases.

The radio station then did the goodwill and listener bonding session by "tour-leading" them to do shopping. The listeners were certainly happy to be bonding with their radio deejays and getting good value new year shopping.

I wonder was it the Chinese Medicinal Hall or the Chinese Radio station who initiated this campaign, but the whole thing is an excellent example of win-win marketing. Kudos to the one who thought of this smart marketing move.

Ian Choo, 18 January 2005

January 2005

Transistor Radio Donation Drive - Excellent Product association (26 Jan)
Radio Tours bring cheer to the heartlands (18 Jan)
Clever PR Campaign with bottled water (17 Jan)
Giving in tandem with the feelings you want to arouse (12 Jan)

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