| |
|
|
20 February 2005
Fortune Cookie creates buzz marketing
In today’s crowded advertising scene, little promotional gifts can play a great part to cut thru the clutter and create a conversation point. Seems like someone in the US has found an interesting medium to achieve this. The fortune cookie, a ubiquitous snack often given for free in asian themed restaurants, has become the latest arsenal in creating marketing buzz.
Partnering with 6 fortune cookie manufacturers who amongst them supplies 7 million fortune cookies to restaurants across the country, this marketing genius has made available a marketing medium with an extensive marketing reach. Already a proven talking point (people read aloud their fortunes to their dinner mates), one can create a great PR campaign with a witty message embedded within the fortune cookie. Weave in some cash vouchers, a lucky draw or some free items and you got a killer message swirling in the market.
Icons in beer bottle caps, little cards in cornflakes boxes and the many other “buy-and-seek promotional items” has proven to be extremely useful tools for FMCG companies to drive consumption. Now someone has extended that intelligent thinking to another scale. Look around, there could be other mass usage items that has the potential to create your next marketing buzz.
Rethink your marketing options.
Source : http://www.buzzmarketing.com/dallas.html
Ian Choo, 20 February 2005
|
February 2005
|
|
|
