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11 May 2005
Was Saddam Hussein caught because of a new medium?
Recently chanced upon an interesting story. Apparently during the Iraq war, to help the US troops on the ground recognize the Iraq’s 52 most wanted leaders, the US Defense Department printed the faces of these wanted men on a deck of playing cards.
These deck of cards proved to be a hit, as a soldier on the warfront is more likely to play with the cards (and be subconsciously absorbing the look of the wanted men) than pick out a training manual.
The same concept can be reused in a business setting, unlike the life and death warring situation. Think of the possibilities of business education. Imagine for instance, you run a resort that has tens of shops in the resort and vicinity, and you want to inform your guests of these products and services available.
What better way then to put the advertisements of each shop into a deck of cards, and distribute freely? Or if you were the tourism board and you were seeking to entice visitors to the island? How about putting 52 “must-sees” onto the cards and distribute them freely? These educational playing cards can even be weaved into an elaborate marketing campaign, a great item to print and giveaway with its large amount of space for advertisement and the universal mass appeal of the product.
Creatively use this playing cards concept for your next innovative marketing blitz. Remember where you heard this idea first.
Source : http://www.wilsdomain.com/iraqi_most_wanted.html
Ian Choo, 11 May 2005
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May 2005
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