| |
|
|
25 October 2005
Custom scratch cards make a great promotional gift
Chanced upon this great marketing move by Apple to allow the promotional gifts industry to take advantage of their music offering.
Tying up with the use of scratch cards to disseminate passwords, consumers get a scratch card carrying an advertising party’s message. Scratching and unveiling the password, the consumer goes online to the iTunes store to redeem free downloads of tunes.
Marrying scratch cards and the online medium makes the former be a great promotional gift with plenty of advertising space. You don’t have to be selling downloadable tunes. You can sell chocolates, flowers, lifestyle gifts etc. This could jolly well be a more efficient way of running a marketing campaign, give a scratch card, consumer goes online with password and enters his/her personal particulars, you send them the promotional gift. Savings on some logistics, and you will obtain real addresses of your customers that you can follow up with a second campaign on.
Be creative with your promotional gifts.
Source : http://www.apple.com/uk/itunes/marketing/customcards/
Ian Choo, 25 October 2005
|
October 2005
|
|
|
