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20 March 2006

Intelligent corporate giving : An iPod for the Pope

Fancy an iconic figure endorsing your product without any endorsement fees?

Well, be absolutely creative in who you give your product to, and you can reap great branding results.

Apple had one of their iPods filled with lots of religious and classical music, and had this really thoughtful gift presented to Pope Benedict XVI. The holy-father loved the gift so much that he had his spokesperson comment:

”The Holy Father likes to unwind listening to it and is of the opinion that this sort of technology is the future.”

The future. Apple sure has an illustrious future to look forward to with this sort of creative corporate giving.

When will their competitors learn to market with soul?

Ian Choo, 20 March 2006

March 2006

Intelligent corporate giving : An iPod for the Pope (20 Mar)
A customised shirt can do wonders (2 Mar)

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