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25 September 2005

An intimate memory of Raffles

I heard this story today as I was talking to a business associate about hotel souvenirs and gift merchandising.

My contact recounted with delight about this gift that he got when he checked into Raffles Hotel some time back. Apparently when he checked in, the check-in staff took a picture of him and his wife. Not knowing what to expect, he merely dismissed it off as a hospitable gesture.

He was not quite right. When he checked out 2 days later, the same smiling counter staff gave him a nice leather photo frame with him and his wife in it. To date, memories of that wonderful gesture and the hotel stays rooted in his memories.

Delight your guests with a personal corporate gift that they will remember for life. It will help your branding, encourage good word of mouth, and ultimately help the bottom line.

My business associate has already told tons of people about the hospitality he received at the Raffles Hotel, and that great corporate gift.

Ian Choo, 25 September 2005

September 2005

An intimate memory of Raffles (25 Sep)
Everybody wins! Great program by MTR Hong Kong (17 Sep)
Merchandising your competitor’s gift? (10 Sep)

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