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7 December 2005

Great Promotional Gift – Starhub bubble tea imagery

What makes a great promotional gift? For me, it must be practical, unique and ideally, capable of delivering the promotional message clearly.

Starhub Singapore, a local internet service provider, recently used a great promotional gift. To demonstrate how well its online cable services are against other digital subscriber lines, they served a cup of tea with tapioca pearls (aka bubble tea) with 2 straws. The thicker straw was labeled “Maxonline” (Starhub’s service) and the thinner one was labeled “Other Internet Provider.”

Quite clearly, only the Maxonline straw did the job for the drinker. I was impressed by this simple but very effective promotional gift. I can visually “see” the Starhub Maxonline having a big and smooth line that makes my internet surfing very comfortable, compared to a non Maxonline line that is filled with hiccups and slow connections. Kudos to the creative director who came out with this very creative promotional gift.

Ian Choo, 7 December 2005

December 2005

Unravel the potential of non-profit organisations (30 Dec)
Great Promotional Gift – Starhub bubble tea imagery (7 Dec)

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