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9 January 2006

A promotional gift that increases sales straightaway

Promotional gifts that instantly increases your sales figures. Sounds too good to be true?

Well, an example I saw at the grocery store today proves that promotional gifts can do just that, increasing sales, should you give appropriately.

F&N this year bundled four 1.5L bottles of soft drinks in a clear promotional PP bag and retailed the bag at $6. I initially wanted to buy 6 bottles, but I just grabbed 2 bags in the end, buying 8 bottles. If every customer were to be like me, the increase in sales of 2 bottles would have more than redeemed the cost of the promotional PP bag. Besides, I was happy with my purchase as I got 2 free bags. Great goodwill built by F&N during the festive season.

A classic win-win situation when promotional gifts are aptly bundled with your merchandises. Rethink promotional gifts in your arsenal of marketing tools.

Ian Choo, 9 January 2006

January 2006

Computer games as a powerful branding tool (28 Jan)
A promotional gift that increases sales straightaway (9 Jan)

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