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10 May 2007
Giving corporate gifts when the customer needs it most
Have you wondered when is a good time to be giving your corporate gift?
The simple answer : when your customers need it most.
Was queuing to enter a popular trade show in an unsheltered area when it started to rain. Everyone was stuck in the queue and couldn’t go anywhere. In a flash, we had a few people appearing with a sling bag, and some foldable umbrellas in hand, working the queue, and doing very brisk umbrella sales. Like many others in the queue, I bought my umbrella.
Imagine if it was now a corporate gift situation. I am told quite a fair bit of white collar professionals are often stuck at the train station if it rains in the morning as they are getting to work. Imagine then if your people appear and start giving out umbrellas as corporate gifts to help them out of the situation. Imagine the goodwill generated.
If budget is an issue, consider a disposable poncho. Regardless, Jazztures will be able to help you on this very special and unique corporate gift proposition. You will be surprised how cheap umbrellas can be when bought in bulk.
For maximum impact, give corporate gifts when the customer needs it most.
Ian Choo, 10 May 2007
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May 2007
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