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1 June 2007
A unique corporate gift of sports
A unique corporate gift, that is what many people will like to give and probably receive. But just what makes a unique corporate gift? Here is one suggestion, a unique corporate gift of sports.
While big companies have traditionally aligned themselves with big sporting clubs in big sporting arenas, small companies are hardly seen in sports sponsorship. And yet sports sponsorship is such an attractive branding medium because it is one of those few that can hit a psychological nerve in your target audiences. If the soccer team you support are champions, your brand is automatically elevated to the champions’ league. Supporters of your soccer team start treating your brand and products as “in the family”, and accordingly will support you. Your company breeds tremendous goodwill in the process of sports sponsorship.
And the entry point to partaking in sports sponsorship doesn’t have to be forbidding. If Manchester United is out of your league, consider your neighbourhood’s soccer club. If sponsoring the whole club is still out of your league, consider sponsoring just the jerseys, the soccer balls or even just the practice cones. Your very unique corporate gift of sports will be definitely appreciated, regardless of amount.
Talk to your favourite corporate gift provider now to explore this unique corporate gift opportunity. If they won’t help you, Jazztures will.
Ian Choo, 1 June 2007
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June 2007
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