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4 July 2007

Using free information for more sales leads

Walked to my car this morning and found this marketing card on my windscreen from a used car dealer. While most of these marketing cards end up in the bin, this particular one caught my attention. Printed behind this card was a table indicating the parking rates of all the major shopping centres in town. Now that is a useful bit of information! I will be keeping this card, and who knows, may give this mister a call when I do decide to trade away my car.

Promotional gifts and marketing campaigns do not have to be expensive. In this information age where information is so readily available, all it takes is a little effort to put together some information that will attract your audience. Printed on an interesting promotional gift and suitably disseminated, you could be getting a lot more sales leads knocking!

Rethink your options!

Ian Choo, 4 July 2007

July 2007

A corporate gift that earns money (18 Jul)
Using free information for more sales leads (4 Jul)

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